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FOUR UNIQUE ADVANTAGES OF SMI
Biblical Perspective. SMI's biblical perspective runs throughout our content. Our goals are to help you glorify God through good stewardship, and increase your ability to give. It's not just about having more, it's about having more so you can give more.
Personal Application. This is what separates Sound Mind Investing from other financial magazines and news sources. SMI gives you the tools to design a personal investing plan, tailored to your unique risk tolerance and season of life. We show you how to take that plan and select specific investments that are right for you. Then we show up every month to help you walk out your investing plan step by step. Rather than the typical investment magazine fare of "Eight stocks to buy now!," SMI focuses on the core issues that affect you as an investor, and helps you follow proven strategies to meet your long-term goals.
Superior Returns. SMI really delivers to your bottom line, paying for itself many times over. Our investing strategies have consistently outpaced the market during BOTH bull and bear periods. A recent Dalbar study concluded that the average stock investor's return was less than one-third of what the market earned between 1984-2000. Following the strategies laid out in Sound Mind Investing will keep this from happening to you, and help you exchange your investment worries for peace of mind. Are you satisfied with the recent returns from your portfolio? If not, take a moment to review our Performance History page, and see what SMI can do for you.
Objectivity. Most websites rely on advertising to generate revenue. The problem with advertising is it introduces bias. If we evaluate two competing mutual funds, do you want one of those funds to be paying our salary via advertising? Of course not. Sound Mind Investing does not accept any paid advertising. We refuse to let the lure of ad revenues bias the information we present to you. If absolute objectivity is important to you when evaluating investment information, then SMI is the source for you.